Discoveries Newsletter

Volume 8, #6, August 2010
How to Get to Know Your Customers... Before It's Too Late
by Sheila Mello

The biggest risk to your company right now probably isn't bankruptcy. But losing market share to competitors or being blindsided by other companies doing a better job of capturing their customers' emotions and experiences... those scenarios can become your motivation to take action long before your company runs out of cash and time.

Volume 9, #5, June 2010
Assessing Your Company's Innovation Maturity
by Sheila Mello

To understand whether it's safe to give your R&D department the corporate equivalent of the keys to the family car—and figure out what to do if it's not—you need a framework for evaluating maturity.

Volume 7, #4, June 2009
Are You Becoming Irrelevant?
by Sheila Mello

Questions about mission and strategy are always challenging, perhaps more so for established businesses. But, like any industry in crisis because of a looming discontinuity, the news business needs to completely re-evaluate its reason for being.

Volume 7, #3, April 2009
What Kind of Statistic Will You Become?
by Sheila Mello

Investing during a downturn can be a sound strategy, but few companies do it. What separates those who do from those who don't?

Volume 7, #2, March 2009
How Ingenix Created, Tested, and Introduced a Collaborative System in Less Than 6 Months Using Wiki Technology
by Richard Tait

Healthcare information company Ingenix (now Optum) chose a new and different way of developing and documenting its product development life-cycle (PDLC) managing framework--a cost-effective commercially available wiki technology.

Volume 7, #1, January 2009
Wise R&D Investments Won't Leave You Exposed
by Sheila Mello

When times get tough, a slapdash approach to product development leaves you exposed. You need to be sure you're investing the right amount in the right projects. Here are three practices, which, if you have been executing them faithfully, will ensure you're fully covered as the tide ebbs.

Volume 6, #7, November 2008
Offering Customers the Experiences They Crave
by Richard Tait

The days of viewing a product as a collection of features providing benefits to a customer are long over. With the increasing complexity of the world and the increasing sophistication of customers, companies are abandoning traditional ways of approaching product design. They're thinking about not just features and benefits but the experience a customer has when using a product or service.

Volume 5, #2, April 2007
Spending the right amount on the right things at the right time to create an ovation-worthy product portfolio
by Sheila Mello

Resource allocation is too narrow a term to adequately capture the myriad decisions involved in funding the design and development of products customers will value. Find out about the limitations of resource allocation and learn about resource choreography as a method for creating winning products.

Volume 5, #1, January 2007
Customers as Partners in the Quest for Value
by Sheila Mello

In the bad old days, consumers selected from small, medium, and large. They could choose basic black, white, and maybe red; two doors, four doors, or flat beds. Now comes a world of product options and a new twist in the form of new communication technologies that give customers a say in defining those options.

Volume 2, #4, March 2004
A Framework for Measuring the Creative Contribution to Product Development
by PDC Staff

As with any business process, the first step in exploiting innovation to serve your company's goals is to measure it -- an inherently difficult undertaking.