Look for expert help that assures lasting outcomes
bySheila Mello and Wayne Mackey
The first step in a successful consulting relationship is hiring the right firm. Some of the characteristics that might seem helpful initially won’t serve you in the long run. So what should you look for?
Five ways to generate excitement for new initiatives
bySheila Mello and Wayne Mackey
Whether you’re selling a new video game or a new approach to product development, your challenge is to get the buyers to come to you already wanting the goods.
Applying a lesson from the book “Switch” to product definition
bySheila Mello
A couple of ideas from the Heath brothers' book "Switch" have implications for product definition and development. In particular, if you want to change the way your company gathers voice of the customer (VOC) data, you often encounter resistance—reluctance to change—among peers and managers. Here's how to combat that resistance.
Charting a path to horizontal implementation excellence in vertically structured companies
byWayne Mackey
On any given day, you could probably identify five or ten recurring implementation problems rooted in the interfaces between various groups within your company. Many of those problems are like uninvited guests who have outstayed their welcome. So why are they still around? Why haven’t you fixed them and given them the boot?
"Scary and unpredictable" is fine for Halloween eve, but not so great for business. These five product development imperatives can help you clearly see what dangers may lurk in the night.