Rankings and ratings (of companies, schools, products, or anything else) can be interesting to consumers and potentially distressing to those who don't make the list or are near the bottom. We look at the recent Forbes list of The World’s Most Innovative Companies and why these rankings don’t give much concrete direction to companies interested in improving innovation.
Newsletters tagged "Kano method"
Volume 11, #2, April 2013
Accounting for customer needs assures a high-value outcome
Many companies don’t measure R&D efficiency at all. Those that do often use a fatally flawed method: measuring sales per R&D employee. The problem with this common metric is that it provides feedback only after you’ve already made the mistakes that decrease R&D efficiency. Here’s a different approach to measuring R&D efficiency that takes a page from manufacturing’s book—and combines it with a focus on the customer.