Newsletter Archive: 2008

Volume 6, #7, November 2008
Offering Customers the Experiences They Crave
by Richard Tait

The days of viewing a product as a collection of features providing benefits to a customer are long over. With the increasing complexity of the world and the increasing sophistication of customers, companies are abandoning traditional ways of approaching product design. They're thinking about not just features and benefits but the experience a customer has when using a product or service.