Look for expert help that assures lasting outcomes
bySheila Mello and Wayne Mackey
The first step in a successful consulting relationship is hiring the right firm. Some of the characteristics that might seem helpful initially won’t serve you in the long run. So what should you look for?
How Intuit’s practices have helped it outlive competitors
bySheila Mello and Wayne Mackey
Intuit has been exceptionally successful over the last several decades. But the exceptional thing about Intuit is that it doesn’t have to be exceptional. There’s no reason why your company can’t adopt the customer-related practices that have made Intuit a standout.
Understanding the zeitgeist of product development (and the electorate)
bySheila Mello and Wayne Mackey
Conducting a survey before understanding the requirements—and without an image of what it is like to be the voter—gets the flawed results we saw in this year’s polls. Diving deeply into the populace enables far more accurate predictions.
Applying a lesson from the book “Switch” to product definition
bySheila Mello
A couple of ideas from the Heath brothers' book "Switch" have implications for product definition and development. In particular, if you want to change the way your company gathers voice of the customer (VOC) data, you often encounter resistance—reluctance to change—among peers and managers. Here's how to combat that resistance.
What a winning NFL coach can teach you about letting go and being nimble
bySheila Mello
Even if you don’t follow football, you can pick up some business tips from Belichick’s approach to running his team and winning games. He is good at both.
A major research firm's study supports what we've been saying all along: just pouring more money into R&D doesn't yield results. Strategic alignment and a culture that supports innovation are key.
Questions about mission and strategy are always challenging, perhaps more so for established businesses. But, like any industry in crisis because of a looming discontinuity, the news business needs to completely re-evaluate its reason for being.