When creating products, a short-term focus only works for so long; tweaking existing market winners and responding incrementally to customer needs is not a recipe for long-term success. Fear of investing in ideas that might fail consigns you perpetually to also-ran status.
Newsletter Archive: 2010
Volume 8, #8, November 2010
5 Steps to Banish the Bogeyman
"Scary and unpredictable" is fine for Halloween eve, but not so great for business. These five product development imperatives can help you clearly see what dangers may lurk in the night.
Volume 8, #7, September 2010
Three Common Metrics Missteps―and Where to Step Instead
You've probably heard the statement, "You can't manage what you can't measure." Unfortunately, many companies approach metrics in a well-intentioned but counterproductive way. Here we describe three common metrics missteps and explain why they are problematic.
Volume 8, #6, August 2010
How to Get to Know Your Customers... Before It's Too Late
The biggest risk to your company right now probably isn't bankruptcy. But losing market share to competitors or being blindsided by other companies doing a better job of capturing their customers' emotions and experiences... those scenarios can become your motivation to take action long before your company runs out of cash and time.
Volume 9, #5, June 2010
Assessing Your Company's Innovation Maturity
To understand whether it's safe to give your R&D department the corporate equivalent of the keys to the family car—and figure out what to do if it's not—you need a framework for evaluating maturity.