Look for expert help that assures lasting outcomes
bySheila Mello and Wayne Mackey
The first step in a successful consulting relationship is hiring the right firm. Some of the characteristics that might seem helpful initially won’t serve you in the long run. So what should you look for?
Five essentials to have in place before you launch a co-creation effort
Like most companies, you’ve probably put customers at the center of your design and development efforts with initiatives such as customer-centric product definition, a focus on customer value, and a well-honed voice-of-the-customer program. But have you thought about taking customer-centricity to its next stage: co-creation, or direct customer involvement in the product design process?
It’s no longer headline news that emotion plays a role in decision making, even in business. How can you take advantage of this fact to help people in your organization understand customers at a deep, intuitive level?
How a restless search for the next problem can help your company achieve and maintain greatness
Greatness is not about the size of the problems. Rather, it is the attitude that all problems need to be addressed. The culture of restlessness itself can become a powerful magnet to attract great talent.
How Ingenix Created, Tested, and Introduced a Collaborative System in Less Than 6 Months Using Wiki Technology
Healthcare information company Ingenix (now Optum) chose a new and different way of developing and documenting its product development life-cycle (PDLC) managing framework--a cost-effective commercially available wiki technology.
In the bad old days, consumers selected from small, medium, and large. They could choose basic black, white, and maybe red; two doors, four doors, or flat beds. Now comes a world of product options and a new twist in the form of new communication technologies that give customers a say in defining those options.