A major research firm's study supports what we've been saying all along: just pouring more money into R&D doesn't yield results. Strategic alignment and a culture that supports innovation are key.
Newsletter Archive: 2011
Volume 9, #5, August 2011
Substitute Alignment for Standardization for More Relevant Measurement
Many professionals see metrics as a necessary evil—something put in place because someone says they should be put in place—rather than what they ought to be, which is an integrated tool for improving business performance. How do you make the shift from evil medicine to valuable tool?
Volume 9, #3, May 2011
What gets in the way of finding out what ails your customers?
A friend's seventh-grade son (let's call him Rob) was stumped for weeks by his school's annual "Invention Fair." The fair organizers did a great job of attempting to foster creativity among the you
Volume 9, #2, March 2011
Ditch the justifications and immunize your company against lost opportunity
Over the years I have helped scores of companies develop rigorous voice-of-the-customer programs so they can understand at a deep level what stands in the way of their customers' success and define
Volume 9, #1, January 2011
How tasty pizza and smelly diesel figure into your work as a product developer
We talk a lot about "creating value for the customer" when designing and developing products.