Radically rethinking your core business may be necessary at some point, whether you’re an established company in a mature market or a relatively new company in an emerging market, but better not to be in a position that requires rethinking in the first place. Here are three essentials we’ve found for keeping your product portfolio fresh and, ideally, a step ahead—rather than a step or two behind—current consumer preferences.
Newsletters tagged "Portfolio management"
Volume 12, #8, December 2014
Three out of four businesses are getting their product portfolios wrong. Are you in the happy minority?
Would you be surprised if I told you that a majority of organizations are not doing a very good job managing, prioritizing, and balancing their product portfolios? Here are some sobering statistics--and what you can do to avoid being in the unlucky majority.
Volume 11, #6, November 2013
Three ideas to tame product development chaos
Your company can enjoy great success fueled by little more than inspiration. A single insight, perhaps sparked by the founder’s direct experience, can drive the first wave of growth. But then... Here’s how to avoid the chaos that sometimes follows a fast, successful start—and get on the right track for continued growth.
Volume 7, #3, April 2009
What Kind of Statistic Will You Become?
Investing during a downturn can be a sound strategy, but few companies do it. What separates those who do from those who don't?
Volume 7, #1, January 2009
Wise R&D Investments Won't Leave You Exposed
When times get tough, a slapdash approach to product development leaves you exposed. You need to be sure you're investing the right amount in the right projects. Here are three practices, which, if you have been executing them faithfully, will ensure you're fully covered as the tide ebbs.
Volume 5, #2, April 2007
Spending the right amount on the right things at the right time to create an ovation-worthy product portfolio
Resource allocation is too narrow a term to adequately capture the myriad decisions involved in funding the design and development of products customers will value. Find out about the limitations of resource allocation and learn about resource choreography as a method for creating winning products.