Product Development Consulting, Inc.

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YOUR GOAL: To create value for your company by offering innovative products that solve customer problems.

OUR GOAL: To help you enrich your portfolio with products that yield bottom-line growth.

SINCE 1990, PDC has helped companies efficiently and predictably build market-winning products and portfolios using customer-centric innovation.

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News from PDC

Get Your Game Brain On

One to 100

What a winning NFL coach can teach you about strategy--in the current issue of Discoveries.

Are you lost in the "land of overdesign?"

If you missed Wayne Mackey's free one-hour webinar, Kano Collaborative: Finding True Differentiators—Making More Profitable Products, you can view it here and share with colleagues.

Institutionalizing VOC

Teleflex Medical worked with PDC to develop a template that R&D can use to innovate, understand the customer, and drive the project team forward based on customer requirements. READ THE CUSTOMER STORY.

Watch PDC in Action (Video)

Video StillBeckman Coulter's team used PDC's VOC process to create their next-generation diagnostic system. SEE THE VIDEO.






Media from PDC


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CCPD Book Cover

Customer-Centric Product Definition

Using voice of the customer to create value.

Amazon | iTunes

VIP Management Book Cover

Value Innovation Portfolio Management

Customer value as the foundation of innovation.


Wayne Mackey

R&D and Open Analytics

Free Webinar by Wayne Mackey.