• Collaborating for high-impact process improvements
  • Helping you uncover insights that fuel innovation
  • Working with you for lasting results
  • Putting PDC's VOC process to work at Beckman Coulter. Watch the video.
  • Dawn Piacentino, program director in GRE programs, ETS
  • Sue Widner, V.P., U.S. Commercial Operations, Abbott Diagnostic Division (ADD)
  • Jay White, President and GM, Teleflex Surgical Division

Product Development Consulting, Inc.

YOUR GOAL: To create value for your company by offering innovative products that solve customer problems.

OUR GOAL: To help you enrich your portfolio with products that yield bottom-line growth.

SINCE 1990, PDC has helped companies efficiently and predictably build market-winning products and portfolios using customer-centric innovation.

Learn about working with PDC.
Follow PDC on LinkedIn.


News from PDC

4 things to do now to keep your customers

Cutting the cordWhat you can learn from the TV cord-cutting trend in the current Discoveries.


The product game A whimsical but thoughtful look at how essential development tasks connect. 


4 tips for great interviews Are your interviews helping or hurting your VOC work?  4 tips to improve your interviews.

Institutionalizing VOC

Teleflex Medical worked with PDC to develop a template that R&D can use to innovate, understand the customer, and drive the project team forward based on customer requirements. READ THE CUSTOMER STORY.

Watch PDC in Action (Video)

Voice of the Customer still video imageBeckman Coulter's team used PDC's VOC process to create their next-generation diagnostic system. SEE THE VIDEO.








Media from PDC




Customer-Centric Product Definition: Book Cover

Customer-Centric Product Definition
Using voice of the customer to create value.
Amazon | iTunes

Value Innovation Portfolio Management: Book Cover

Value Innovation Portfolio Management
Customer value as the foundation of innovation.


Three free webinars from Wayne Mackey and Management Roundtable.

Wayne Mackey  MRT logo

Execution is Everything: AIM Makes it Happen

R&D and Open Analytics

Kano Collaborative: Finding True Differentiators—Making More Profitable Products