Product Development Consulting, Inc.

YOUR GOAL: To create value for your company by offering innovative products that solve customer problems.

OUR GOAL: To help you enrich your portfolio with products that yield bottom-line growth.

SINCE 1990, PDC has helped companies efficiently and predictably build market-winning products and portfolios using customer-centric innovation.

Learn about working with PDC.
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News from PDC

Ready to dive into VOC work?

Fitbit guyDiscover three essential prep questions in April's Discoveries.

VOC Infographic

4 tips for great interviews Are your interviews helping or hurting your VOC work?  4 tips to improve your interviews.

Institutionalizing VOC

Teleflex Medical worked with PDC to develop a template that R&D can use to innovate, understand the customer, and drive the project team forward based on customer requirements. READ THE CUSTOMER STORY.

Watch PDC in Action (Video)

Video StillBeckman Coulter's team used PDC's VOC process to create their next-generation diagnostic system. SEE THE VIDEO.















Media from PDC


CCPD Book Cover

Customer-Centric Product Definition
Using voice of the customer to create value.
Amazon | iTunes

VIP Management Book Cover

Value Innovation Portfolio Management
Customer value as the foundation of innovation.


Wayne Mackey

R&D and Open Analytics
Free Webinar by Wayne Mackey.

Kano Collaborative: Finding True Differentiators—Making More Profitable Products
Free Webinar by Wayne Mackey