Newsletter Archive: 2009

Volume 7, #4, June 2009
Are You Becoming Irrelevant?
by Sheila Mello

Questions about mission and strategy are always challenging, perhaps more so for established businesses. But, like any industry in crisis because of a looming discontinuity, the news business needs to completely re-evaluate its reason for being.

Volume 7, #3, April 2009
What Kind of Statistic Will You Become?
by Sheila Mello

Investing during a downturn can be a sound strategy, but few companies do it. What separates those who do from those who don't?

Volume 7, #2, March 2009
How Ingenix Created, Tested, and Introduced a Collaborative System in Less Than 6 Months Using Wiki Technology
by Richard Tait

Healthcare information company Ingenix (now Optum) chose a new and different way of developing and documenting its product development life-cycle (PDLC) managing framework--a cost-effective commercially available wiki technology.

Volume 7, #1, January 2009
Wise R&D Investments Won't Leave You Exposed
by Sheila Mello

When times get tough, a slapdash approach to product development leaves you exposed. You need to be sure you're investing the right amount in the right projects. Here are three practices, which, if you have been executing them faithfully, will ensure you're fully covered as the tide ebbs.