Newsletter Archive: 2007

Volume 5, #2, April 2007
Spending the right amount on the right things at the right time to create an ovation-worthy product portfolio
by Sheila Mello

Resource allocation is too narrow a term to adequately capture the myriad decisions involved in funding the design and development of products customers will value. Find out about the limitations of resource allocation and learn about resource choreography as a method for creating winning products.

Volume 5, #1, January 2007
Customers as Partners in the Quest for Value
by Sheila Mello

In the bad old days, consumers selected from small, medium, and large. They could choose basic black, white, and maybe red; two doors, four doors, or flat beds. Now comes a world of product options and a new twist in the form of new communication technologies that give customers a say in defining those options.