Newsletter Archive: 2017

Volume 15, #3, April 2017
Five ways to generate excitement for new initiatives
by Sheila Mello

Whether you’re selling a new video game or a new approach to product development, your challenge is to get the buyers to come to you already wanting the goods. You can apply the classic techniques of pull marketing, or creating demand for whatever you’re selling, to bring reluctant participants to you already eager for change. Learn how five ideas from the marketing world can help drive sustained change at your organization.

Volume 15, #2, March 2017
Three Ways to Change Your Conversation Around Innovation
by Sheila Mello

Will your company be transformed right out of business, or will you bust out of the constraints of today and allow your team to envision the crazy ideas that will become the “of course” products of the future?

Volume 15, #1, January 2017
The future of innovation belongs to those who can dream in their customers’ worlds
by Sheila Mello

You can check all the usual boxes—great execution, solid management, well-integrated teams, stellar new product development processes. Yet if you can’t see what’s coming in three, five, or ten years, you not only risk losing market share but also suffering the complete disintegration of your company, your industry, and your business model.