Substitute Alignment for Standardization for More Relevant Measurement
byWayne Mackey and Sheila Mello
Many professionals see metrics as a necessary evil—something put in place because someone says they should be put in place—rather than what they ought to be, which is an integrated tool for improving business performance. How do you make the shift from evil medicine to valuable tool?
When creating products, a short-term focus only works for so long; tweaking existing market winners and responding incrementally to customer needs is not a recipe for long-term success. Fear of investing in ideas that might fail consigns you perpetually to also-ran status.
Three Common Metrics Missteps―and Where to Step Instead
You've probably heard the statement, "You can't manage what you can't measure." Unfortunately, many companies approach metrics in a well-intentioned but counterproductive way. Here we describe three common metrics missteps and explain why they are problematic.
How to Get to Know Your Customers... Before It's Too Late
The biggest risk to your company right now probably isn't bankruptcy. But losing market share to competitors or being blindsided by other companies doing a better job of capturing their customers' emotions and experiences... those scenarios can become your motivation to take action long before your company runs out of cash and time.