Healthcare information company Ingenix (now Optum) chose a new and different way of developing and documenting its product development life-cycle (PDLC) managing framework--a cost-effective commercially available wiki technology.
Discoveries Newsletter
Volume 7, #2, March 2009
How Ingenix Created, Tested, and Introduced a Collaborative System in Less Than 6 Months Using Wiki Technology
Volume 7, #1, January 2009
Wise R&D Investments Won't Leave You Exposed
When times get tough, a slapdash approach to product development leaves you exposed. You need to be sure you're investing the right amount in the right projects. Here are three practices, which, if you have been executing them faithfully, will ensure you're fully covered as the tide ebbs.
Volume 6, #7, November 2008
Offering Customers the Experiences They Crave
The days of viewing a product as a collection of features providing benefits to a customer are long over. With the increasing complexity of the world and the increasing sophistication of customers, companies are abandoning traditional ways of approaching product design. They're thinking about not just features and benefits but the experience a customer has when using a product or service.
Volume 5, #2, April 2007
Spending the right amount on the right things at the right time to create an ovation-worthy product portfolio
Resource allocation is too narrow a term to adequately capture the myriad decisions involved in funding the design and development of products customers will value. Find out about the limitations of resource allocation and learn about resource choreography as a method for creating winning products.
Volume 5, #1, January 2007
Customers as Partners in the Quest for Value
In the bad old days, consumers selected from small, medium, and large. They could choose basic black, white, and maybe red; two doors, four doors, or flat beds. Now comes a world of product options and a new twist in the form of new communication technologies that give customers a say in defining those options.
Volume 2, #4, March 2004
A Framework for Measuring the Creative Contribution to Product Development
As with any business process, the first step in exploiting innovation to serve your company's goals is to measure it -- an inherently difficult undertaking.
Volume 2, #3, March 2004
A Framework for Measuring the Creative Contribution to Product Development
As with any business process, the first step in exploiting innovation to serve your company's goals is to measure it -- an inherently difficult undertaking. Innovation is a creative process, which, by its very nature, involves doing things that have never been done before. Yet, if you don't measure it, you can't manage it, and if you can't manage it, you can't control it, and if you can't control it, it can sneak up and sabotage your business before you even know there's a problem.