Market-Driven Product Definition (MDPD®)

Do you want do create top-selling products that deliver great value to customers? Then you need to pay attention the part of the process that precedes design and development, sometimes called the fuzzy front end of product development.

PDC's MDPD® Process is a structured methodology for gathering customer input and shaping it into clear direction for product development. MDPD goes beyond traditional customer research to probe the customer's beliefs, desires, and environment. The results help you answer the trickiest product development questions and ensure that you

  • Understand customer needs more deeply
  • Prioritize customer needs more precisely
  • Translate customer needs into requirements more accurately
  • Avoid specification changes in the middle of development
  • Understand the implications of design trade-offs
  • Speed your time to market

Take our SELF-ASSESSMENT and find out how well you are listening to your customers.