Discoveries Newsletter

Volume 5, #1, January 2007
Customers as Partners in the Quest for Value
by Sheila Mello

In the bad old days, consumers selected from small, medium, and large. They could choose basic black, white, and maybe red; two doors, four doors, or flat beds. Now comes a world of product options and a new twist in the form of new communication technologies that give customers a say in defining those options.

Volume 2, #4, March 2004
A Framework for Measuring the Creative Contribution to Product Development
by PDC Staff

As with any business process, the first step in exploiting innovation to serve your company's goals is to measure it -- an inherently difficult undertaking.

Volume 2, #3, March 2004
A Framework for Measuring the Creative Contribution to Product Development
by Staff

As with any business process, the first step in exploiting innovation to serve your company's goals is to measure it -- an inherently difficult undertaking. Innovation is a creative process, which, by its very nature, involves doing things that have never been done before. Yet, if you don't measure it, you can't manage it, and if you can't manage it, you can't control it, and if you can't control it, it can sneak up and sabotage your business before you even know there's a problem.

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