Three Common Metrics Missteps―and Where to Step Instead
You've probably heard the statement, "You can't manage what you can't measure." Unfortunately, many companies approach metrics in a well-intentioned but counterproductive way. Here we describe three common metrics missteps and explain why they are problematic.
How to Get to Know Your Customers... Before It's Too Late
The biggest risk to your company right now probably isn't bankruptcy. But losing market share to competitors or being blindsided by other companies doing a better job of capturing their customers' emotions and experiences... those scenarios can become your motivation to take action long before your company runs out of cash and time.
Questions about mission and strategy are always challenging, perhaps more so for established businesses. But, like any industry in crisis because of a looming discontinuity, the news business needs to completely re-evaluate its reason for being.
How Ingenix Created, Tested, and Introduced a Collaborative System in Less Than 6 Months Using Wiki Technology
Healthcare information company Ingenix (now Optum) chose a new and different way of developing and documenting its product development life-cycle (PDLC) managing framework--a cost-effective commercially available wiki technology.
When times get tough, a slapdash approach to product development leaves you exposed. You need to be sure you're investing the right amount in the right projects. Here are three practices, which, if you have been executing them faithfully, will ensure you're fully covered as the tide ebbs.
The days of viewing a product as a collection of features providing benefits to a customer are long over. With the increasing complexity of the world and the increasing sophistication of customers, companies are abandoning traditional ways of approaching product design. They're thinking about not just features and benefits but the experience a customer has when using a product or service.
Spending the right amount on the right things at the right time to create an ovation-worthy product portfolio
Resource allocation is too narrow a term to adequately capture the myriad decisions involved in funding the design and development of products customers will value. Find out about the limitations of resource allocation and learn about resource choreography as a method for creating winning products.