Your company can enjoy great success fueled by little more than inspiration. A single insight, perhaps sparked by the founder’s direct experience, can drive the first wave of growth. But then... Here’s how to avoid the chaos that sometimes follows a fast, successful start—and get on the right track for continued growth.
Why you need an attitude change about the what, who, and when of research
Making new stuff is exciting. We talk about inspiration, creative sparks, and brainstorms; we celebrate debuts and unveilings. But while launch celebrations are common, nobody ever throws a research party. It’s easy to neglect the R part of R&D amidst all the attention to the D.
Accounting for customer needs assures a high-value outcome
Many companies don’t measure R&D efficiency at all. Those that do often use a fatally flawed method: measuring sales per R&D employee. The problem with this common metric is that it provides feedback only after you’ve already made the mistakes that decrease R&D efficiency. Here’s a different approach to measuring R&D efficiency that takes a page from manufacturing’s book—and combines it with a focus on the customer.
How a restless search for the next problem can help your company achieve and maintain greatness
Greatness is not about the size of the problems. Rather, it is the attitude that all problems need to be addressed. The culture of restlessness itself can become a powerful magnet to attract great talent.
Cultivate beginner’s mind for customer-focused innovation
Here's a reminder of what works—and of what you should pay attention to if you want to create a world-class customer-focused organization. At a recent conference, we explored best practices for finding new sources of VOC data, determining what matters to customers, and institutionalizing the process.
How a good front-end process can ease your journey into social media
Does your company have a Facebook page? Are you tweeting? Is someone in your marketing department monitoring social media sites? Just ten years ago, these questions would have sounded like nonsense. Now social media is a part of the marketing mix you can’t afford to ignore.