It’s no longer headline news that emotion plays a role in decision making, even in business. How can you take advantage of this fact to help people in your organization understand customers at a deep, intuitive level?
Applying a lesson from the book “Switch” to product definition
A couple of ideas from the Heath brothers' book "Switch" have implications for product definition and development. In particular, if you want to change the way your company gathers voice of the customer (VOC) data, you often encounter resistance—reluctance to change—among peers and managers. Here's how to combat that resistance.
Three essential questions to answer before you dive into VOC
Just as your house sale may fall flat if you don’t replace the ratty carpet before showing it to prospective buyers, or you risk pulling a hamstring if you take off at a sprint before warming up, you can sabotage your VOC success if you don’t do at least a little preparation. Once you can answer three fairly straightforward questions about your market, the customer data you collect will become much more useful for product definition.
Hint: There is no one-size-fits-all definition of innovation
Rankings and ratings (of companies, schools, products, or anything else) can be interesting to consumers and potentially distressing to those who don't make the list or are near the bottom. We look at the recent Forbes list of The World’s Most Innovative Companies and why these rankings don’t give much concrete direction to companies interested in improving innovation.
Watch what can happen when you give your market research organization a seat at the innovation table
You probably have a good idea about what makes product development innovative. You may already have a plan to create a culture of innovation in your development organization. But are you overlooking a key part of the business that could contribute substantially to product development innovation?
How the interplay between customers and culture makes lean development effective—or not
“You can never be too rich or too thin.” This quote, usually attributed to Wallis Simpson, the Duchess of Windsor, has a great hold on the popular imagination. Might it be relevant to the pursuit of lean activities in the business world?