Three Ways to Change Your Conversation Around Innovation
Will your company be transformed right out of business, or will you bust out of the constraints of today and allow your team to envision the crazy ideas that will become the “of course” products of the future?
The future of innovation belongs to those who can dream in their customers’ worlds
You can check all the usual boxes—great execution, solid management, well-integrated teams, stellar new product development processes. Yet if you can’t see what’s coming in three, five, or ten years, you not only risk losing market share but also suffering the complete disintegration of your company, your industry, and your business model.
Understanding the zeitgeist of product development (and the electorate)
bySheila Mello and Wayne Mackey
Conducting a survey before understanding the requirements—and without an image of what it is like to be the voter—gets the flawed results we saw in this year’s polls. Diving deeply into the populace enables far more accurate predictions.
Hint: There is no one-size-fits-all definition of innovation
Rankings and ratings (of companies, schools, products, or anything else) can be interesting to consumers and potentially distressing to those who don't make the list or are near the bottom. We look at the recent Forbes list of The World’s Most Innovative Companies and why these rankings don’t give much concrete direction to companies interested in improving innovation.
Expand your ideas about how to collaborate, empathize, and innovate
The biggest payoff in product design lies not in solving a known problem in a new way, but in discovering a completely new problem. Design thinking can be a great tool in that regard, but sometimes you need to extend your view a bit.
Why you need an attitude change about the what, who, and when of research
Making new stuff is exciting. We talk about inspiration, creative sparks, and brainstorms; we celebrate debuts and unveilings. But while launch celebrations are common, nobody ever throws a research party. It’s easy to neglect the R part of R&D amidst all the attention to the D.
Cultivate beginner’s mind for customer-focused innovation
Here's a reminder of what works—and of what you should pay attention to if you want to create a world-class customer-focused organization. At a recent conference, we explored best practices for finding new sources of VOC data, determining what matters to customers, and institutionalizing the process.