Often, we don’t have a clue what life is like for other people. That’s why relying on personal experience as a basis for creating and marketing products goes only so far. The only way we understand other people is by asking questions.
Look for expert help that assures lasting outcomes
bySheila Mello and Wayne Mackey
The first step in a successful consulting relationship is hiring the right firm. Some of the characteristics that might seem helpful initially won’t serve you in the long run. So what should you look for?